“The Rock Shop® is a core element to the Hard Rock brand, and we are thrilled to open one here in DOCO to give the public a chance to interact and learn more about our new property before it opens,” said Hard Rock Hotel & Casino Sacramento at Fire Mountain President Mark Birtha. Everyone who signs up at the shop or online at will receive a commemorative Wild Card in the mail prior to opening. However, this retail shop will also have some unique offerings that rock, like serving as a satellite employment center for the Hard Rock Hotel & Casino Sacramento at Fire Mountain property and also allowing visitors to register for the Wild Card rewards card, the official player loyalty program of Hard Rock Hotel & Casino Sacramento at Fire Mountain.

The Rock Shop® is similar to its brethren Rock Shops® available at Hard Rock properties around the world, offering a diverse selection of popular Hard Rock merchandise, such as hats, sweatshirts, t-shirts, golf attire, pins and more. “Partnering with Hard Rock Casino will enhance Sacramento’s already thriving entertainment scene and provide more unique, fun opportunities to interact in DOCO.” “Golden 1 Center has created a once-in-a-generation spark in Downtown Sacramento through events, entertainment, culture and more,” said Sacramento Kings President of Business Operations John Rinehart. Last week, this partnership launched the DOCO Plaza Concert Series presented by Hard Rock Hotel & Casino Sacramento at Fire Mountain with concerts following the California Classic games.Additionally, on July 1, the Rock Shop® storefront opened in DOCO for guests to purchase iconic merchandise. Today, Golden 1 Center announced a new partnership with Hard Rock Hotel and Casino Sacramento at Fire Mountain. Golden 1 Center Announces Partnership with Hard Rock Casino

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